2022 CAMPAIGN - INDIAN STANDARD TIME
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Amid the pandemic, as people leaned towards healthier choices, hard seltzers became a hit. That's when IST stepped in to shake up the Indian market. Our goal? Redefine beverages by offering not just great taste, but a feel-good experience. We tapped into nostalgia, aiming at 90s kids and bringing back those good old memories. Everything from our messaging to design and music choices echoed the essence of the "good times," striking a chord with our audience.
SOCIAL MEDIA CAMPAIGN
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As the copy lead, my job was to make sure our content was all about nostalgia but also eye-catching. I worked closely with the design team to create a verbal and visual style that not only met but exceeded our clients' expectations.
IN HOUSE SHOOT
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Working with a startup means creative freedom (even on a tight budget). The client needed new assets for their website and social media and we wanted to have fun. The middle ground? See for yourself!
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