2022 CAMPAIGN

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Client brief: Present a creative thought along with an execution and media plan for a video campaign reminding Prime members to
avail their ad-free Prime Music benefit with Amazon Prime Music, which is part of their Prime membership. 

The benefit? Download Amazon Prime Music at no additional cost, with your existing Prime Membership and get ad-free music.

Approach to Key Communication Message: We needed something straightforward, and easy to understand, remember and replicate as the campaign grows. Something that conveys the underlying message that there’s always something more.

My Role: As the Copy Lead for Amazon Music India's Twitter, I managed day-to-day tasks and led big campaigns like #ThatsNotAll. This campaign was my brainchild, where I came up with the narrative, initiated the initial round of visual references, and worked with my team to develop scenarios for different music genres, among other responsibilities.