Introducing Almond House, a cherished family-owned confectionery nestled in Hyderabad, India. With a rich legacy spanning over three decades, Almond House has garnered acclaim for its delectable treats crafted with the finest ingredients.
However, the onset of the pandemic ushered in new challenges for the F&B industry. As Copy Lead, my job was to boost the online presence and e-commerce platform for Almond House and its sister companies, Indulge and Gappe Vappe. I played a role in establishing verbal guidelines for the three brands, overseeing daily social media content, strategizing SEO tactics for their e-commerce platform, and initiating full-fledged campaigns for Indian festivals and everything in between.
CELEBRATE THE NEW WAY
The core concept for this Raksha Bandhan campaign revolves around a unique family of four who approach their celebration with a twist. Instead of adhering to tradition, they transform it into an extravagant Rakhi Bash, showcasing their eccentricities and individuality. They embrace every moment of their unconventional celebration and even their selection of sweets mirrors their innovative spirit.
SPARK A GRAND CELEBRATION
Diwali, the festival of lights, is a grand affair in India, and we aimed to position Almond House as the ultimate choice for this festive celebration. After extensive brainstorming, we coined the campaign slogan "Spark a Grand Celebration." This playful yet resonant tagline highlighted the brand's craftsmanship and helped us distinguish them in the market, ultimately boosting brand awareness.
