On a mission to take theatre across the country, The Aditya Birla Group conceptualised Aadyam with a belief to bring about a meaningful difference in the growth of performing arts in the country. Since its inception, Aadyam has staged 221+ shows stemming from 25 plays, spanning varied genres sprawling across 5 seasons. But, 2020 had different plans. Together with HOWL, it was time to bring the stage to everyone’s screens and raise the curtains for Season 6.

Campaign Brief: Launch Season 6 by bridging the gap that the lockdown has created between theatre and its audience in a way that ensures engagement and interaction between the two.
My Role: As the Copy Lead and Copywriter for Aadyam, my responsibility was to create a launch campaign for their 6th season (online) and promotional campaigns to drive ticket sales for their online shows.